Tobacco sponsorship is no laughing matter.
نویسنده
چکیده
منابع مشابه
Use of corporate sponsorship as a tobacco marketing tool: a review of tobacco industry sponsorship in the USA, 1995-99.
OBJECTIVE To describe the nature and extent of tobacco company sponsorship in the USA during the period 1995-99 and analyse this sponsorship in a marketing context. DESIGN A cross-sectional study of tobacco company sponsorships identified through a customised research report from IEG Inc, and from internet web site searches. METHODS First, a customised report was received from IEG Inc, whic...
متن کاملNews analysis
INDIA: COURT BANS TOBACCO BOARD FROM TRADE SHOW The Global Tobacco Networking Forum (GTNF) 2010, billed by its organisers as ‘The greatest tobacco talk show on Earth’, was held in October in the south Indian city of Bengaluru (formerly Bangalore). The popular Indian slogan, ‘India shining’, encapsulating the optimistic spirit of India’s ongoing economic resurgence, mightwell have been uttered b...
متن کاملMotor racing, tobacco company sponsorship, barcodes and alibi marketing
BACKGROUND Sponsorship of Formula One (F1) motor racing, which has been used as an indirect medium of tobacco advertising for several decades, was prohibited by the 2005 European Union Tobacco Advertising Directive. Most F1 tobacco sponsorship of motor racing in the EU has since ceased, with the exception of the Scuderia Ferrari team, which continues to be funded by Philip Morris. In 2007, the ...
متن کاملCounteracting tobacco motor sports sponsorship as a promotional tool: is the tobacco settlement enough?
OBJECTIVES This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising. METHODS Data from Sponsors Report, which quantifies the exposure that sponsors of selected televised sporting events receive during broadcasts of those events,...
متن کاملChallenging Ties between State and Tobacco Industry: Advocacy Lessons from India.
BACKGROUND Globally, tobacco use is a major public health concern given its huge morbidity and mortality burden that is inequitably high in low- and middle-income countries. The World Health Organization has suggested banning the advertisement, promotion and sponsorship of tobacco. However, governments in some countries, including India, are either directly engaged in tobacco industry operation...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
- Tobacco control
دوره 8 1 شماره
صفحات -
تاریخ انتشار 1999